Roberto Coin founded the company that would bear his name in Vicenza, Italy, the City of Gold. In 1996, he began signing his “Appassionata” Collection by setting a small ruby on their inside, in a hidden position, allowing direct skin contact with the gem. Since then this tradition has been perpetuated in all collections. It has become the exclusive signature of every Roberto Coin jewel dedicated as a secret gift of good wishes, a meaning
wrapped in legend and lore.