TAG Heuer perpetuates the spirit of innovation, the quest for excellence and the passion for sport which have inspired several generations of watchmakers. TAG Heuer watches have drawn their success from elegance, power, precision and performance. The TAG Heuer philosophy is symbolized by the slogan "Swiss Avant-Garde since 1860," presented today in the Formula 1, Professional Golf Watch, Aquaracer, Link, SLR, Monaco, Carrera & Grand Carrera. View Entire Collection