In 1860 Edouard Heuer founded his watchmaking workshop in St-Imier, Switzerland. For 149 years, the company has produced timepiecess that constantly push back the frontiers of precision, reliability and aesthetics. The TAG Heuer philosophy is symbolized by the slogan “Swiss Avant-Garde since 1860,” presented today in the Link, Formula 1, Professional Golf Watch, Mercedes Benz SLR, Aquaracer, Grand Carrera, 2000 and Alter Ego. View Entire Collection